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Administrator's blog

Moving domain and server

Submitted by Administrator on December 29, 2011 - 18:32

Over the coming week Castlebridge Associates will be moving to a new domain name, Castlebridge.ie and a new hosting provider Blacknight.

We'd actually hoped to do the migration this past weekend to start the New Year in our new location (and thought we had pulled it off) but a few technical glitches have meant we've had to keep this version of the site active for a little longer.

This is part of a rebranding we are undertaking to simplify things for the organisation and our customers and to allow us to roll out more services to our customers in 2012.

Doing it by Design: How thinking about the things can help you build a better suppressions model

Submitted by Administrator on June 22, 2011 - 16:43

Earlier in the week I wrote about the role of Information Governance and Information Quality principles in ensuring that an organisation meets its Data Protection obligations around the management of suppressions so that customers are not contacted in a manner which is unwelcomed or inappropriate.

This Complicated Life

Back in the old days the management of customer marketing preferences was easy. You had either a postal address or a phone number. Direct marketing was largely (if not entirely) about selling to customers. So you'd send out catalogues or brochures about your product or service and hope for the phone to ring with an order.

But, as the pizza parlour example from earlier in the week demonstrates, we now live in a complicated world where individuals have a lot of personal identifying data associated with them. Also, Customer Relationship Management and the way in which organisations interact with their customers has changed very much to a relationship based approach that helps build intimacy and, effectively, raises the barrier to customer churn (because you are in their inbox every week with something new and interesting).

This can create complications, but also it can create opportunities for organisations who have thought about the meaning and purpose of their information, how they can use it to drive value, and have invested in modelling their systems and processes accordingly.

Recent media coverage and the need to evolve your Information Architecture

Submitted by Administrator on February 11, 2011 - 14:59

At the risk of being seen to blow our own horn, we've had quite a good few weeks for media coverage in Ireland.

Hopefully this marks the beginning of a maturing of the discussion about Data Protection and Information Quality away from the technology and towards the fundamental issues of how information actually adds value to organisations and how the risks associated with Information (keeping it safe, obtaining it with clear purposes, privacy, and quality) can be managed and mitigated in a way that can ensure compliance with current laws and inform appropriate evolution of legislation and regulation to come, while at the same time enabling organisations to continue to offer innovative services and facilities to customers (and citizens) that make clever use of information to add value.

The Media Clippings section of the site is where we have planned to put examples of our mentions in the media. The assumption that was made was that everything we'd want to link to was going to be on-line in some form, therefore it is just a list of links to external sites. But that has turned out to be an incomplete solution.

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